Objective:

To set up advanced tracking systems (GA4 & Facebook Conversion API) to accurately measure user activity, optimize ad performance, and enable better data-driven marketing decisions.

Services Provided:

• Google Analytics 4 (GA4) Property Setup

• Facebook Conversion API Integration

• Event Deduplication (Browser + Server events)

• Custom Event Tracking (Order, Contact, Pageviews, etc.)

• Google Tag Manager (GTM) Configuration

• Consent Mode Compatibility

Challenges:

• No existing GA4 or Conversion API implementation

• Incomplete data tracking from browser-based solutions alone

• Need for precise order and contact form conversion tracking

Solution:

• Integrated GA4 using Google Tag Manager with enhanced event tracking

• Connected Facebook Pixel with Conversion API via GTM & Access Token

• Set up event parameters for purchases, leads, page views, and button clicks

• Tested and verified deduplication for accurate conversion reporting

• Ensured cross-browser and mobile responsiveness

Results:

• ✅ 100% server-side + browser tracking coverage

• 🔁 Improved Facebook Ads attribution

• 📊 Accurate, real-time GA4 reporting for key actions

• ⚡ Enhanced visibility into customer journeys and order behavior

Client Feedback:

“We now have clear insight into our user activity and ad performance. Tracking is solid, and we’re confident in making data-driven decisions. Great work!”